To expound the details of the Colloquy Grog Shop, an analysis using the 5 Cs would best position the company into its correct category.Ĭompany: the company name is Colloquy Grog Shop and deals with providing a person-meet environment for single persons.
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In this regard, the business has prepared a marketing plan that will help the managers understand who they are serving, the environment of the business marketing, the specific needs of the customers and how to better the services for effecting marketing of the Colloquy Grog Shop.
The business has gathered enough information considering all the dimensions of its market and this allows the business to know the various common attributes of the loyal and majority of its loyal customers. The Colloquy Grog Shop has not lasted long since it begun and therefore marketing is essential and critical to the success of this business and for the purpose of long-term profitability. The target group for the Colloquy Grog Shop is adults ranging from 25 to 45 years and also provides counsels to the cognitive and social problems for this group. The structured system of conversation provides an atmosphere that brings down inhibitions and in return builds confidence for single persons to come and meet other singles. The business is situated in the United States and serves most of the states. It is typically a bar that offers a unique service of offering a person-meet environment. Colloquy Grog Shop is a very prestigious and distinct local coffee bar that provides an a third place where singles can convene and get a chance to have a reflecting conversation while taking coffee.
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